What if you could learn more about your next new car by playing a game? It would probably make car shopping a whole lot more fun. That's the strategy Toyota recently tried out at one of the country's biggest music festivals, Lollapalooza, and Shore Toyota has the details just for you.
Toyota went into this year's Lollapalooza with the goal of attracting the attention of young, Millennial-generation car buyers who've, for the most part, turned away from the automotive industry. To capture their attention in a way that doesn't seem like a direct marketing pitch, Toyota brought some fun activities for attendees to partake in.
Specifically, Toyota set up two tented areas at the event. The Prius Family Playground tent was centered on the incredible efficiency of the 2012 Toyota Prius Plug-In, while the Toyota Free Yr Radio tent was focused on the subcompact 2012 Toyota Prius c. Each tent featured fun games, cool prizes, and all the information you could want about either vehicle.
Of course, if you want to learn more about the Prius Plug-In, Prius c, or any other new Toyota available near Mays Landing, simply contact Shore Toyota today. We're more than happy to share specs, compare models, and set you up for a test drive on the one you've been eyeing. What's more, we can even show you how our dedicated Toyota service experts keep cars running like new for years down the road.
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