Toyota is more than just a car company. Toyota is active on all kinds of social media, and they want to see you get more "likes" on Instagram.
Michael Trevino, of "Vampire Diaries" fame, took a pretty lame picture of a red folding chair and posted it on his Instagram.
Nobody cared.
But he thought it was cool, and Toyota decided to give that little chair a second chance by spicing it up a little.
They printed it out on a huge paper, and set it on top of a landing mat, 35 feet beneath a window. Trevino leaps through the window, smashing glass action-hero style, to free fall and land on the chair-picture. They uploaded the video to Instagram, and immediately got thousands of likes.
Thanks, Toyota.
Find out how else Toyota can enhance your social media presence at Shore Toyota. Tweet about your test drive, and Tumblr about your impression of our new inventory.
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