These aren't the Olympic Games, or the X-Games... these are the Fun Games.
This off-roading competition features three teams going head-to-head in games like rafting, kayaking, and various off-road challenges in three brand new Toyota Tacoma trucks.
Seems fairly standard, but there is one thing that makes the Fun Games unique.
The winner isn't the team that competes the strongest, comes in first, or endures the longest. No, the winner of The Fun Games is the team that has the most fun.
No, not in a hippie-frou-frou "everyone's a winner" way-- Toyota has brought an actual neuroscientist on board, and fitted each team member with a wrist band that tracks the competitors' electrodermal activity. These teams are actually being numerically scored on how fun or stressed they are feeling on a subconscious, physical level.
Now that's a clever way to run a contest.
You can also win the game of fun, by visiting Shore Toyota, and taking a test drive in one of our new Toyota vehicles. You'll have so much fun, it can be quantitatively measured.
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